The customer is the most important person in our business.
The customer is not an outsider to our business – they are a central part of it.The customer is not a cold statistic – they are the flesh and blood human being with feelings and emotions, opinions and perspectives.The customer is not someone to argue or match wits with, there is no argument to be won with the customer.The customer is someone who brings us their needs and in the end it is our job to handle them.When Martin Sixt started his company “Sixt Autofahrten und Selbstfahrer“ (“Sixt Car Cruises and Self Drivers“) in 1912, Germany didn‘t even have a proper road network. In 1917, Martin Sixt purchased a location in the Seitzstraße 11 in Munich, where one of the most popular Sixt branches still exists today.
Martin Sixt handed over the company to his nephew, Hans Sixt.
An 8-cylinder Isotta Fraschini and the big 6-cylinder Renault became part of the fleet.
Eventually, because of bottlenecks in the spare parts supply for foreign brands, Sixt decided to use only Mercedes vehicles from 1929 onwards. In the end, he even had to witness the destruction of the residential and business sites in the Seitzstraße by bombings.
On top of that, the German army confiscated all Sixt vehicles, except for the Mercedes 230 Landaulet.
The Sixt family’s car rental company realized in an early stage that Germany had a large and sustainable need for a leasing product.
As a result, Sixt opened the first German company with a first full-service leasing program for vehicles.