Moreover, ticket reseller Stub Hub had 2,346 previously sold tickets back on the market Friday for Madonna’s Barclay Center show and 1,803 tickets for the Madison Square Garden stop.
“A tour with a budget like [Madonna’s] counts on adding on second and third nights in markets,” the industry veteran said.
“That’s why it’s scheduled with lots of empty dates in major markets.” It’s not clear whether the tour’s enticing promotion — a 25-song digital version of “Rebel Heart” for each ticket purchased online — will make up for the slow start.
So far, first-week sales of the CD released on March 6 are expected to total 125,000, according to Billboard, less than half “MDNA’s” first-week sales of 360,000.
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Madonna’s “Rebel Heart Tour” might better be called “Like a Has-Been.” The Material Girl plans to play a total of 35 cities between Aug. 20, while two additional shows have already been added in Europe.
But tickets are not selling as briskly as for her “MDNA” tour in 2012, leaving thousands of unsold seats in the eight North American cities that began selling tickets on March 9.
In 2012, Madonna reportedly sold out Yankee Stadium in 20 minutes, prompting concert promoter Live Nation to add a second date at the 60,000-seat venue.
Live Nation also added two nights at Madison Square Garden that weren’t initially a part of the “MDNA” tour.
Its 88 sold-out shows drew 2.2 million attendees and grossed more than 5 million, making it the highest-grossing tour of 2012, according to Billboard. Rather than sell out in minutes, however, both venues are still offering tickets five days after they were put up for sale.
The performer also holds the record for the highest-grossing tour by a solo artist, achieved in 20 while on the road for “Sticky & Sweet.” Madonna isn’t attempting to fill Yankee Stadium this time but, in New York, scheduled Madison Square Garden for Sept. Ticketmaster, a Live Nation division, doesn’t quantify how many of Barclay Center’s 18,000 seats are still available.
But a look at the online map for the venue reveals row after row for Madonna’s “Rebel Heart” remain unsold.