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It’s no surprise that the sections on how to be a You Tuber and the mechanisms by which content creators make money from the site are, despite the funbus limitations of the format, the best by a long way.

Even committed fans will struggle – fans like my 13-year-old son, who read the book as soon as it arrived. “4/10.” Clearly, putting him in a book – at least this book – is not the right thing to have done with Olatunji.

Everything bad about it serves to underline that You Tube has given us a new kind of performer, as well as a new kind of audience, and certainly a new kind of place for the two to meet and interact.

There is nothing in , which struggles throughout to recapture the swagger and ease of Olatunji’s voice, that wouldn’t be better said aloud by him, in a video.

This is not, perhaps, a surprise, but it is a shame. The standard position on KSI among the journalists and games industry people I know is one of derision and bewilderment.

The grown-up world is still not sure what to do with You Tubers.

Theirs is a starkly divided sort of superstardom: in a recent video charting a week in his unusual life, 22-year-old Olajide Olatunji, better known as KSI, leans out of a taxi as it passes a group of young teenage boys in school uniform.

Their panicked, elated reaction calls to mind the crowds magnetised to The Beatles at the beginning of – the boys chase the car, driven frantic by an urge to connect with or be near to Olatunji, who presumably knows that if they were ten years older they might not recognise him at all.

This is because despite his 10 million You Tube subscribers, despite a survey earlier this year naming him the number one celebrity among American teens, KSI is not a household name.

His enormous online success (he’s currently approaching 2 billion views on his main You Tube channel) is confined to a young internet audience, and has been gained at the cost of mainstream controversy (sexist content in his early videos in particular has lead to Olatunji being dropped from promotional campaigns by Microsoft).

And so, for now, the grown-up world has tried putting him in a book: in the US) is released this week, and is described by its publishers as “an all-out assault on the online universe”, although really it’s more like a Christmas annual.

There are themed chapters illustrated with bright layouts, colourful cartoons and scores of posed pictures of Olatunji in various costumes.