"This activity, while clumsily conducted, uncovered certain technology shortcomings which Noel attempted to understand and confirm." The news came as Avid Life offered a BOUNTY to anyone who can help identify the hackers responsible.
The company will pay up to 0,000 Canadian (£238,821) for any information that leads to the arrest of the hackers.
Announced at a press conference in Toronto, the reward would be paid to anyone "that leads to the identification, arrest and prosecution of the person or persons responsible for the leak of the Ashley Madison database." Bryce Evans, acting staff superintendent of Toronto Police said his force has a good working relationship with the FBI and Homeland Security in the USA who are assisting with the investigation.
"This hack is one of the largest data breaches in the world and is very unique on its own in that it exposed tens of millions of people's personal information," he said.
It's not the first time a software company has offered a reward to help track down hackers.
In 2011, Microsoft put up 0,000 (£158,000) to help catch a group running a network of hacked computers called Rustock.
The difference was that Rustock was responsible for sending out spam email, whereas Ashley Madison encouraged people to cheat on their spouses.
As the stigma around online dating begins to fade, an increasing number of young (and older) Americans are wading out into the sometimes turbulent waters of sites and apps like OKCupid, Match.com, and Tinder.
In fact, 15 percent of our nation’s inhabitants now say they’ve used some sort of digital matchmaking tool, which means that a lot of these sites and apps have of people’s personal information.
Sure, signing up for Tinder isn’t quite like applying for a credit card, but it should still be noted that many of these online dating services collect quite a bit of data on its users.
The Ashley Madison hack has reportedly revealed how cheating site bosses hacked a rival dating website back in 2012.
The latest dump of data, released by vigilante group 'The Impact Team' is believed to have included emails from CEO Noel Biderman's inbox.
One of Biderman's emails, sent from Ashley Madison's CTO Raja Bhatia, stated how Ashley Madison hacked Nerve.com, an online magazine dedicated to sexual culture, when it was experimenting with its own dating site, the New York Daily News reported.