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Another site, , used video games to help reduce rates of unprotected anal sex.A third initiative, a downloadable video game, helped mitigate shame felt by some young men who have sex with men, though the reduction in risky sexual behavior wasn’t statistically significant.

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On social networks such as Facebook and Twitter, popular individuals can spread HIV-prevention messages to their friends and followers.The sharing of information about HIV testing via trusted sources on a social network appeared to increase requests for HIV testing kits, one study found.Another study found that using opinion leaders to disseminate information via social networks may increase testing rates and bolster condom use during anal sex with partners found online.“Taken together, the findings from all of these relatively small studies demonstrate the enormous potential of e Health as a tool to prevent HIV,” says Schnall. Although men who have sex with men represent about 7 percent of the male population in the U.S., they account for about 78 percent of new HIV infections among males, reinforcing the need for new approaches to prevention.

“What we now have is a road map to follow for larger, longer trials that may definitely confirm the effectiveness of e Health in fighting the spread of HIV.” The study, published in May, is titled “e Health Interventions for HIV Prevention in High-Risk Men Who Have Sex with Men: A Systematic Review.” Co-authors are, from Columbia Nursing: Jasmine Travers, AGNP-C, RN, and Marlene Rojas, MPH, MD; and Alex Carballo-Dieguez, Ph D, of the Division on Gender, Sexuality and Health in the Columbia University Department of Psychiatry.The study was supported by a cooperative agreement between Columbia University School of Nursing and the Centers for Disease Control and Prevention (CDC 1U01PS00371501).Rebecca Schnall is supported by the National Center for Advancing Translational Sciences, National Institutes of Health (KL2 TR00081), formerly the National Center for Research Resources (KL2 RR024157).suggests that digital outreach efforts delivered via text messages, interactive games, chat rooms, and social networks may be an effective way to reach at-risk younger men.The research review, published in the , found that e Health interventions are associated with reductions in risky sexual behaviors and increases in HIV testing among men who have sex with men.Despite decades of outreach and education efforts that have stabilized human immunodeficiency (HIV) infection rates in the U.