The Gospel Message radio program is a Low German language evangelical broadcast distributed since 1957 through nearly 30 radio stations across the Americas. Friesen was initially reluctant because he felt churches were changing from German language services to English.In the 1950s the ministerial of the Evangelical Mennonite Mission Conference (EMMC) (then known as Rudnerweider Mennonite Conference) was concerned about the secular influence of radio broadcasts. However, many Low German speaking persons responded enthusiastically to his messages, convincing him to participate. Friesen began broadcasting in Saskatchewan on a Prince Albert radio station, though the recording was done in Saskatoon.
From its beginning CFAM offered air time to the EMMC. The program soon began being broadcasted from British Columbia to Manitoba and received full endorsement by the EMMC in 1966. On March, 1957 the High German program (Gospel Message) was aired with Bishop Wilhelm H. These recorded messages were widely distributed on tapes. Friesen was asked to prepare more Low German messages specifically for broadcast. In 1961 the program partnered with a group of Saskatchewan men from various backgrounds who were promoting evangelistic services held by EMMC pastor John D. Friesen’s participation resulted from recordings of his messages that were delivered at a Niverville, Manitoba, crusade.Friesen prepared weekly programs, usually 30 minutes in length, for 30 years.Retiring in 1991 Friesen still occasionally contributed on a volunteer bases for the next two years.
In 1991 Ed Martens, a Saskatchewan Bergthaler minister, took on the work of programming and preparing weekly messages.The continued success of this programming was due in large part by Friesen’s and Marten’s gifted and vivid abilities to communicate the gospel message in Low German.The EMMC established the Board of Radio Ministries to oversee and manage the radio program. An advertising agency in Winnipeg, Manitoba, assisted in finding air time on radio stations throughout the Americas.Local congregations or local committees often ensured financial support of their local radio station and representatives from the congregations distributed literature, sample recordings, and information on station times and call letters.In 1995 the EMMC opened the radio program to other Low German speaking Mennonite conferences.This drew the participation of the Saskatchewan Bergthaler and Manitoba Sommerfelder conferences.