This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
To help singles find success, the site's psychotherapist, Kimberly Moffit, is offering some insider advice that will help you maneuver the often complicated world of online dating.
From who should pay on a first date, to post-date communication etiquette, check out the slideshow below to have your dating dilemmas solved.
Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.
Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Members use criteria other members set, such as age range, gender and location.
Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
While some of us are resolving to exercise regularly or count calories, many are looking to start dating and find love in 2015 -- and putting their goals into action. 4 was the busiest time of the year for online dating sites such as and Plenty Of Fish.
The same was true in 2014: the first Sunday of the year appears to be when most hopefuls logged onto matchmaking sites.
But, apparently, things didn’t go as well as they anticipated.